Let’s take a look at what Carney experienced and the lessons we can learn from them as independent agents and brokers. These results are all published in the report titled “The Forrester Life Insurance Wave™: US Sales Websites, Q2 2018.”
In all seven tests, Ellen Carney tried to buy term life insurance with the following details: a 36-year-old married mother of two kids with a working husband. The carriers she tested were New York Life, John Hancock, Lincoln, Ladder, Northwestern Mutual, Prudential, and Mass Mutual.
She created 11 categories to rate her experience with each carrier. At the end of the process, each carrier had an aggregate score represented as a point total scored in each category.
Of the seven carriers tested, Mass Mutual scored the highest with 66 points. Prudential and Northwestern Mutual round out the top three. New York Life scored only 33 points, the lowest of the group. You can see the seven carriers ranked here on InsuranceNewsNet.
Getting a quote turned out to be the easy part. According to Carney, things often fell apart after that. Once she gave them the data needed for a quote, some of the carriers never followed up with her. Others had agent finders that were difficult to use. In some instances, the digital process was difficult to complete, with no help readily available. Other times, it wasn’t even clear what was happening with regard to approvals and underwriting.
In short, the experience often left the consumer confused with no easy way to get help.
As an independent life insurance agent, we will ensure you have a very smooth experience from beginning to the end, and you have no cost or obligation during the entire process!