- Do not forget that skillful salespeople can manipulate your emotions
- Do not buy an investment before completely understanding it
- Do not forget that there is no free lunch in this world
- Do not believe you are too smart to fall for bad investments
- Do not accept stated word and always get it in writing
- Do not buy anything that is too good to be true
- Do not depend up a regulator for protection
- Do not forget that there are people out there wish to separate you from your money
- Put yourself in the seller's shoes before buying
- Avoid limited time offers like the plague