Connection
What do you stand for? Are relationships being built, or is this merely an ATM?
Commitment
There's no cliff. This is a mission, a journey, a cultural convenant for the long haul. Will you be here tomorrow and next year and ten years after that?
Conversation
It might feel like a broadcast tool, but it's not. The tribe thrives when it talks to itself, not when it merely listens to you shout.