- Motif (#4, lost cost trading, we have profiled it here before)
- Personal Capital (#17, a 360-degree view of your personal finances)
- Wealthfront (#20, you don't need a wealth manager anymore with Wealthfront)
- LendingClub (#33, borrow or lend, Person to person style)
- Betterment (#45, automate the financial advisor business for the masses)