1. What is the list of things you measure?
2. Which numbers do you want to go up? Why?
3. Which numbers need to go down? Why?
4. Why are each of these particular metrics important?
5. What story do the numbers tell you about how your customers feel?
6. What story do you want them to tell?
It’s tempting to want to scale, that’s what businesses do after all. As you grow it’s equally important to understand what metrics are sacred and why they matter.