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The 10-10-10 Method to Start Your Niche Business

2/20/2014

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Q. What's the best way to find a niche area and start my own business?

A.
Try the simple 3 steps with the 10-10-10 method:
  1. Make a list of 10 areas of interest or things you are passionate about.
  2. Select your top item from the list and make a list of 10 ways to produce, promote, package, sell, or provide this as a business.
  3. Select your top method from the list, and then make a list of 10 action steps you can take to move forward with your plan.
Step 1
The first place to start is by identifying several areas where your skills, interests and passions are. Look to your childhood and adult hobbies. Also, is there a common theme among the books you read or the movies you watch that could provide a clue? Are there any careers that you’ve always been drawn to but had obstacles preventing you from pursuing them? Many times, even if you don’t have the specific qualifications, you can still find ways to provide a service in that field. Here’s an illustration:

Step 2
After you select your top item from the list, begin to brainstorm how you can provide or distribute your service or product. Sometimes, the answers you list may be very broad because you don’t have enough knowledge or information to be more specific. That’s okay. Just list 10 ideas to the best of your ability. You can refine it in step 3. Don’t worry about writing down silly answers. In today’s market, people are getting more and more creative in how they deliver their product or service.

Step 3
By this step, you’ve already identified your top service or product and you’ve selected your favorite method of delivery. Next, make a list of 10 action step that will help you progress with your business idea. You may consider contacting your area Small Business Association or find a local entrepreneur group that may be meeting regularly. Perhaps one step would be to write down specific product ideas for your business, services you might provide, or make a list of people who you may want to email or contact for more information. Perhaps you would like more information about your method of providing a service or distributing your product. Researching any area where you need more information may also need to go on your list.

Once you have a list of 10 action steps, try to take one action today. Don’t wait. If you start right away, you’ll be more likely to follow through than if you put if off for a few days. You can repeat the 10/10/10 Plan as many times as you need to. You can even adapt this plan to help you explore any action steps in more detail. Or once you’ve chosen the main area of interest that you would want to base a new business around, you can make a list of 10 niche areas in which to further refine or specialize your service or product. This plan is a great way to get your creative business ideas flowing.




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