Is selling just the transfer of goods or services in exchange for money?
Of course not, it’s much more than that.
Selling is an exchange of trust and value — a set of promises we intend to keep.
What we’re really trading in is promises — assurances upon which expectations are based, which means that our intention is a big part of what we sell.
Of course not, it’s much more than that.
Selling is an exchange of trust and value — a set of promises we intend to keep.
What we’re really trading in is promises — assurances upon which expectations are based, which means that our intention is a big part of what we sell.
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