A. Modern business marketing has evolved from the old 4P to the new 4P.
We are all well versed about the old marketing 4P's:
Now, the new marketing 4P's:
What’s the reason your company exists?
Bringing a product to market isn’t enough.
Who do you serve?
What you sell is not as important as who do you serve.
How do you connect with the people you serve?
How you make your customers feel about themselves is more important than how they feel about your product.
What do your customers believe about you?
Let customers believe in your business is far more important than what you tell them.