The Number 1 Question A Start Up Should Answer

Q. What is the most important question a start up needs to answer?

A.  It's not:

• Do I have the best price?
  
• Do I offer the most features?
  
• Do I have a cool website?
• Do I have the right marketing message?
• ......

No, the most important question every start up who is trying to sell something to someone who has never heard of the startup or purchased from the startup before is:

"Do they trust me enough to believe my promises?"

Without that, you have nothing.

If you are already on the right social medial channels, already had awareness, but people haven't bought from you yet, it's likely they don't trust you as much as you would hope. If your value proposition is solid but sales aren't being made, look for trust issues.

Earn trust, earn trust, earn trust. Then you can worry about the rest.

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