A. First, what is GUL?
Guaranteed universal life insurance is an affordable way to buy permanent insurance protection. As long as you pay your planned premiums to keep your policy active, your beneficiaries will receive the guaranteed death benefit when you die.
Most of GUL products have little to no cash value, that is why it is so cheap when compared with other permanent life products, but that is okay, because your goal is to leave a guaranteed amount to your beneficiaries in a cost efficient way.
The chart from American National below shows that its GUL product is leading the competition -